294. Before the Holy One, blessed be He, created the world, his name remained concealed within himself; so he and his name concealed within himself were one. HIS NAME ALLUDED TO MALCHUT, WHICH WAS INCLUDED BEFORE THE CREATION WITHIN THE ENDLESS LIGHT AND CONCEALED THERE WITHOUT BEING REVEALED OR RECOGNIZED. Nothing was revealed until his desire was aroused to create the world. So he formed and built THE WORLDS, but they did not last until THE HOLY ONE, BLESSED BE HE, WHO IS BINAH, wrapped himself up with a covering of radiance and created the world.