Rabbi Chiya makes it clear that God will only be close to those who call upon His name in truth. Part of this meaning is that God must be called upon with the quality of the Central Column, not from the aspect of the Left or Right.
209. Rabbi Chiya said, From this verse, "BECAUSE I WILL CALL ON THE NAME OF HASHEM" (DEVARIM 32:3), I have learned celestial wisdom and it is so. Yet the end of the verse connects the knot of faith with the word "He," as it is written, "just and right is He," which means He is everything, He is one without division. For if you say that all these NAMES IN THE VERSE are many, it says again, "He," as they all amount to and connect and join into one. And HE is everything; He was, He is and He will be and He is one. Blessed is His name forever and ever. Hence matters are connected and the holy matters of the name of the Holy One, blessed be He, are joined.
210. Happy is the portion of he who calls the King and knows how to call Him properly. If he calls yet knows not upon whom he called, the Holy One, blessed be He, keeps away from him, as it is written, "Hashem is near to all those who call upon Him" (Tehilim 145:18). To whom is He near? It says again, "to all who call upon Him in truth" (Ibid.). Is there anyone who calls upon Him falsely? Rabbi Aba said, Yes, it is he who calls yet knows not upon whom he calls. Whence do we know that? From the words, "to all who call upon Him in truth." What is "in truth"? It is the seal of the King's ring, WHICH IS THE SECRET OF THE CENTRAL COLUMN THAT SEALS THE MOCHIN TOGETHER WITH MALCHUT THAT IS CALLED THE KING'S RING, which is overall perfection. This is the meaning of, "You will show truth to Jacob, loyal love to Abraham" (Michah 7:20), NAMELY ZEIR ANPIN THAT IS THE CENTRAL COLUMN CALLED JACOB, AS TRUTH WAS BESTOWED ON THE CENTRAL COLUMN. This is why it is written, "to all who call upon Him in truth." AND WHOEVER KNOWS NOT TO CALL UPON HIM WITH THE QUALITY OF THE CENTRAL COLUMN, BUT TENDS TO THE LEFT COLUMN OR THE RIGHT COLUMN, THE HOLY ONE, BLESSED BE HE, DRAWS AWAY FROM HIM. Happy is the portion of whoever entered WISDOM and came out whole, to know the ways of the Holy One, blessed be He. Hence it is written, "But the path of just men is like the gleam of sunlight" (Mishlei 4:18), and, "Your people also shall be all righteous..." (Yeshayah 60:21).