The three letters composing the word Tov [Good] were not arbitrarily chosen. Each letter is a spiritual component that comprises the force called good. In contrast, the word good in English is built of four letters [g.o.o.d.]. By itself, the letter "g" conveys no meaning or energy associated with the concept of good. In Hebrew, however, each letter is a direct spiritual element that produces the force that it describes. Therefore, we can bring goodness into our lives merely by speaking a word, or by seeing it printed on a page.